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  • HUGO BOSS 3D Fashion Show Special World's first 3D campaign for the "BOSS Black Fashion Show Beijing" which was broadcasted live online.
    Free 3D glasses could be ordered on the brand website to experience the campaign on all channels
    (Online, Social, POS, Print and TV) live in 3D. The campaign generated 720.000 new Facebook Fans,
    320.000 new Google+ Fans and 60.000 new Fans on Twitter during a period of 4 weeks.         2012 Art Direction, Creative Direction, Storyboarding
  • HUGO BOSS Website The relaunch of the global HUGO BOSS online appearance includes the set-up of six completely different brand worlds and the merging of all contents. The newly created section “lifestyle” informs about all corporate activities and includes the newly developed eMAG, HUGO BOSS TV, HUGO Tracks and the Arts & Sports Sponsoring. These contents will additionally be implemented by smart content sharing into each brand world.     2012 Art Direction, Creative Direction, Interaction Design
  • HUGO Sequinted Jacket Teaser video to promote the limited edition of the hugo sequinted jacket online.     2012 Creative Direction, Directing
  • Multibrand Online Store Draft for a multibrand fashion online store.     2012 Art Direction, Information Architecture, Web Design
  • Flyer barcode several club flyers     2012 Art Direction, Illustration, Print Design
  • Flyer Arsenal2 Multiple eventflyers for a local fashionstore     2012 Art Direction, Photography, Print Design
  • Flyer 2011 Monthly series of flyers for a local based lounge.     2012 Art Direction, Digital Art, Illustration
  • Flyer 2006 Monthly series of flyers for a stuttgart based lounge     2012 Art Direction, Illustration, Print Design
  • Various logotypes Various logotypes for brands, clubs, bars and companies     2012 Art Direction, Illustration, Typography
  • Zimmerle Packaging Zimmerle Weingut     2012 Art Direction, Packaging, Photography
  • HUGO Fashionshow Blogger Contest Facebook reporters from all over the world were searched at www.hugoboss.com for the live broad-casting of the HUGO Fashion Show Fall/Winter 2011 in Berlin. HUGO Brand & Creative Director Eyan Allen chose 5 HUGO reporter out of 300 video contestants who were equipped with iPhones and documented the show from their point of view on the spot. Beside banners and newsletter, posts of the show were dynamically featured on the streaming website at the same time. The goal was to inspire involvement, to generate buzz around the fashion show and to increase the brand awareness. During the campaign period of 4 weeks, HUGO BOSS gained 50.000 new Fans on Facebook.

    Credits
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl, Tobias Ulmer
    Account Director: Andrea Gohl         2012 Art Direction, Creative Direction, Storyboarding
  • HUGO BOSS & McLaren Racesuit Design Contest In celebration of their 30-year partnsership, HUGO BOSS and McLaren called for an international design competition “Dress me for the finale!”, globally and holistic as well as on the internet and the POS.

    The racing suits of the two Formula 1 race drivers Lewis Hamilton and Jenson Button could be designed via the interactive design configurator which offered various colors, patterns and uploads. At the qualifying the race drivers wore the design of the winner which was chosen for each region. Additional incentive: Out of all designs, the winning racing suit will be selected for the finale in Brasil at the end of the season. The racing suits of all races will be auctioned for charity.
    Campaign results during a period of one year: 400.000 users, 9.000 suit designs, 200.000 votings.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Sven Sulzer         2012 Art Direction, Creative Direction, Web Design
  • HUGO BOSS TALK The HUGO BOSS TALK is an exclusive online TV format: two well-known personalities come together for a discussion that will entertain and inspire audiences. The new series is authentic and completely unscripted - with surprises guaranteed!     2012 Art Direction, Creative Direction, Storyboarding
  • ESCADA Brand Website The new ESCADA brand website is classic, valuable and elegant. The implementation is a reduced and emotional portrayal of the current collection and looks using full-screen image motifs with a look book feeling to it that makes the textures come alive. In addition to that, extra space for galaries, event videos and celebrities has been created. The target group are women who love fashion and are luxury-oriented. Slow and soft motions emphazise not only the visual impression but also the high-class character of the website.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Steffen Urlaub         2012 Art Direction, Creative Direction, Information Architecture
  • HUGO BOSS PRIZE The center of the web special is a reduced 3D replica of the Guggenheim museum in New York. Video-, text and image-content is mapped onto the walls of the virtual building. Users can access information on the HUGO BOSS PRIZE 2008 by dragging and spinning the elements of the museum.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Nadja Grunewald         2012 Art Direction, Creative Direction
  • JOOP! Brand Blog Shop The brand-commerce concept provides maximum usability and clear user guidance. An intelligent but simple blog and tag concept, underlines the reduced image of the german brand.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Steffen Urlaub         2012 Creative Direction, Information Architecture, Storyboarding
  • HUGO BOSS Online Store The first online store for one of the biggest premium fashion brands worldwide involves the user in an high class concept of product presentation. The presentation of the products corresponds with the premium attitude of the brands window and shop concepts. The online store design goes hand in hand with the store concepts of HUGO BOSS and displays the user a kind of virtual showroom. Reduced design and state of the art model and product photography underlines the orientation of the brand. Personal MyAccount Services, 360° product views, fullscreen detailviews, shop the campaign, innovative teaser and newsletter concepts and a virtual dressing room complete the online shopping experience.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl, Tobias Ulmer
    Art Director: Benny Wörner
    Key Account: Orlando Noor         2012 Creative Direction, Storyboarding, Web Design
  • Marc Cain Brandworld & Onlinestore Focused on an innovative multi channel management, the online store marc-cain.com presents a coherent and a chosen range of Marc Cain goods visually. The look and feel of the website forms itself: very planar and architectural which is analogical to the corporate style and brand website. All products are presented in video clips which include all views and make the line of goods more tangible and the outfits virtually vivid. Close ups give the user a firm sense for materials and the flow of the textures. The customer gets specific recommendations and styling tips with those magazine-like depictions, which can also be ordered immediately.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Rena Mouzenidou         2012 Art Direction, Creative Direction, Information Architecture
  • STRENESSE Online Store Relaunch of the STRENESSE online appearance and launch of their first online Shop. The new STRENESSE website integrates brand staging and a brandnew online shop. Large pictures dominate within the shopping area, in which the different STRENESSE lines have been showcased with individual visual worlds in terms
    of colors and photography. Users can buy outfits of the current campaign with a single click within the
    „Shop the Campaign“ area. All information about the brand is available within the company area and melts into shopping elements within the the Lifestyle Magazine so that users can navigate between brand and shopping world seamlessly. To use the potential of cross-selliing, STRENESSE launched a Facebook shop and promoted a strictly limited bag - for Facebook fans only! The application animated users to share the special and made fans become customers of the brand.Additional to online the shopping experience was enlarged onto mobile devices. The whole product range can also be viewed and shopped via mobile.

    Credits:
    Agency: Werbwelt AG
    Creative Director: Bastian Pristl, Tobias Ulmer
    Art Director: Benny Wörner
    Key Account: Rena Mouzenidou         2012 Art Direction, Creative Direction, Fashion
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All works © Bastian Pristl 2012.
Please do not reproduce without the expressed written consent of Bastian Pristl.